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How He Built A Golf Mastermind With 350 7 Figure Members w/Ryan Pineda

Brian Luebben

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0:00 | 48:48

Ryan Pineda joins Brian to break down how he turned a $25 golf consulting offer into a half-million dollars in revenue and, eventually, a full mastermind business called M19 built entirely around business owners who love golf.

Brian and Ryan cover:

  • How Ryan went from charging $25 per round to $10K per session without running a single ad, just by posting one Instagram story
  • Why his wife's offhand comment after a golf retreat became the insight that unlocked the entire M19 business model
  • The recurring revenue structure behind M19 and why the trips are retention tools, not profit centers
  • How members write off their annual dues and every trip as a legitimate business expense
  • Why Ryan believes the best businesses are built around what you already do for fun, not what you think the market wants
  • The supply vs. demand constraint framework and how Ryan used it to price his way out of being overbooked
  • Where AI is headed for service businesses and why Ryan thinks tax firms, like realtors, aren't going anywhere

If you want to build a business around your lifestyle instead of despite it, this one's worth the full listen.

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